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WhatsApp Marketing

People on the go love WhatsApp for its instant messaging and easy layout. It’s, therefore, the perfect platform to enhance customer service by creating quicker rapport with customers – this will also build your brand’s reputation in a positive way. Although there are no specific business tools on the application, you can still create WhatsApp business accounts so customers can contact you one-on-one to deal with requests. The layout of the app and its functions mean that customers know you won’t overlook their message (which can happen all too often with emails) and make them feel like you are available at the touch of a button. To really take advantage of this instantaneous feel, you’ll need to have a good response time. If you are a bigger business, it is worth investing in dedicating part of the team to handling WhatsApp queries. Customers will feel like they are receiving a personalized treatment – something which is more difficult to gain in the modern world of marketing and product selling.

Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers.

Create campaigns that have a personal feel

Brand image is easy enough to build on an impersonal level, but the fact is most consumers now want to feel a human connection in the buying process. The key to standing out and creating sales conversion is creating a brand persona – what better way to do this than through Whatsapp! It’s therefore important for users to not feel as though their privacy has been invaded – creating a personal connection through your brand also helps diminish this feeling.

Create new incentives

WhatsApp may be an invaluable marketing tool but the success of your campaign lies in getting customers to readily give you their number. Due to the private feel of the application, it’s likely users will want to feel they are in control of who they share information with. It’s important to find a good incentive that will make people willing to join your campaign such as offers, freebies or competitions.

Surpass customer service standards

People on the go love WhatsApp for its instant messaging and easy layout. It’s, therefore, the perfect platform to enhance customer service by creating quicker rapport with customers – this will also build your brand’s reputation in a positive way. Although there are no specific business tools on the application, you can still create WhatsApp business accounts so customers can contact you one-on-one to deal with requests. 

Make your campaign seem exclusive

Customers love to feel special and important. Building new customers is vital but so is retaining them. WhatsApp has the potential to create exclusivity for your current clients to reward them for their brand loyalty. Well, the application’s broadcast messages can only be sent to a maximum of 256 people. This narrows the pool of customers but enhances the quality of the campaign potentially through its focused group. Customers won’t feel that they are just part of an automated push message campaign.