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Email Marketing

Email marketing helps you connect with your audience to promote your brand and increase sales. You can do a lot of things with emails, like sell products, share some news, or tell a story. Growing the value of your customer relationships while also converting new prospects can be a tough challenge. Experian’s email marketing tools now make it surprisingly easy and affordable. Benefits of email marketing include:

  • Maximizing Your Marketing ROI
  • Increasing Customer Loyalty And Profitability
  • Driving More Sales Conversions
  • Improving Tracking And Feedback
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You’ll see the highest ROI when you build and maintain an engaged subscriber list, made up of people who want to receive your messages (and who opted in on purpose). Although building a clean list can take more work at the outset of your email marketing strategy, our lists have built-in tools to help you along the way.

Maximizing Your Marketing ROI

  • Email marketing is 20 times more cost-effective than traditional media
  • For only a few pennies, email can drive traffic to your storefront or Website
  • It’s six to 12 times less expensive to sell to an existing customer than to a new one

Increasing Customer Loyalty And Profitability

  • Deeper relationships drive profitability
  • Email is an easy and inexpensive way of establishing early and long-lasting relationships
  • Send newsletters, promotions, new service announcements or event invitations

Driving More Sales Conversions

  • Gently lead a prospect through the sales process, provide important data and drive the prospect to your Website
  • Email marketing allows you to communicate at Internet speed
  • Campaign response generally occurs within 48 hours

Improving Tracking And Feedback

  • Most types of marketing and advertising are difficult to measure
  • With email, everything can be tracked
  • See who clicked on certain links and much more
  • Get valuable feedback as you strive to grow your business.